The difference between branding & marketing
Struggling to understand the difference between branding and marketing?
This 16 page ebook separates the art of both. It analyses the differences between branding and marketing while highlighting the necessary links needed to make them work together correctly.
- The why / how questions.
- Think long-term and short-term.
- The big and the small.
- The tactics of trajectory.
- Build loyalty / build response.
- How to use value correctly.
- Be, then do.