Invest in design

Invest in design, because better design leads to clearer promises, which are easier to keep. Seth Godin

There’s a difference between design and art. Design is functional. Art is more expressive. Both need creativity. Both serve a separate purpose.

When done well, functional design holds the ability to clearly communicate a message.

If your business’ aim is to communicate a promise to your customer, good design is essential.

Next time you’re considering how to put your work out into the world. Consider your message and the clarity of your communication.

Remember: Trends fade. Good design is timeless. Why? – Because it’s functional. Functionality works.